Having been on the market for 3 years, Bounce Back, a post-social replenishment drink, needed a visual identity refresh to better reflect its fun, innovative, and energetic brand personality for its target audience.
Bounce Back targets active, social, and health-conscious young adults (18-35) with a brand that prioritizes fun, innovation, and an energetic lifestyle. This project aims to develop a modern and eye-catching logo, a consistent colour palette, and a fresh typography that reflects these values, along with a visual language for all marketing materials. Conceptual mockups were developed for the can packaging redesign to effectively communicate the design direction and its alignment with the overall rebranding strategy. Finally, the newly redesigned website for Bounce Back website will showcase the new brand identity in action.
